On Changing Cognitive Ontologies, the Mental Modus Operandi
Why do we need cognitive liberties in this day and age?
23/02/2025
Sometimes, it is required of a person to change, manipulate and vary the way they themselves go about approaching and perceiving the world around them, and also on how they go about living and finding ways of going about solving problems, and anticipating potential problems and quagmires that may arise when taking on a new enterprise, or resolving wrongs that needs to be righted.
In this new world, where privacy is a luxury, and solitude is a boon; for both mental clarity and creative output; a way of changing one’s mental modus operandi; or one’s “cognitive ontology” is imperative and is of utmost importance to maintain one’s own cognitive and mental autonomy, focus and attention in an ever growing need of the outside world feigning and trying to court one’s scarce resources of attention, energy and time. This in turn becomes even more difficult when one has gained some sort of notoriety, infamy, or public interest from social media; or curious commoners; whether intended or not.
Entering this new world where eventually all basic needs are met; food, shelter, communications, and other recurring domestic necessities; obtaining/cultivating this optimal prime “mental modus operandi”/”cognitive ontology” in which a human can have a fertile basis in which to optimize the pure human traits of creativity, decision-making/relevance realization, and planning is of utmost importance.
Persons, and abstract entities that are considered persons (ie. corporations/companies) are all increasingly vying for this scarce human resource of attention, energy and time. Advertising, marketing and branding are essentially the most fundamental way in which persons and businesses (especially digitally-based) create income and revenue; essentially advertising through typically other closely related people and businesses and inserting them in the tools or content that they create, in order to keep the tools and content they created, being somewhat free, and incentives the tool or content creator to continue producing content and tools; until interest in the content is lost, or the tool becomes common place, replaced or extinct.
Marketing, Branding and Advertising Beyond Sight and Sound.
Will there be other methods of advertising?
23/02/2025
Novelty continues to increase through other modalities other than just through the current method of using sight and sound modalities, along with the micromanaging/micromanipulation of contextual temporal/timing and spatial/environmental aspects of the of the brand/advertisement of the product, person, or ideation in question.
How far could this go? In regards to taste, one could imagine mass fast food chains, and food and grocery conglomerates would be able to add certain types of pharmaceutically addictive additives and flavourings to food and offer them for free to maintain their “unique” food brand; ie. the “unique” taste of big mac sauce, or kfc chicken, etc. In regards to touch, 3D printing has already taken over the need of going to the local discount store to purchase everyday common physical items. Being able to synthesize new chemicals, foods, and drugs/psychedelics at an extremely low cost are next.
The sensory modalities of taste, smell, touch are next; where the advances in AI/machine learning would be able to create novel experiences, sensations and perceptions of taste, touch and smell ad infinitum through the ability of being able to create and combine new chemical compounds, and create new materials and textures and perceptual sensations, which may or may not be able to affect and perhaps control the mind and brain in a significant way, other than the current methods of creating a basic typical “vibe”, “mood”, or “emotion/feeling” for marketing/branding/advertising via sight and sound. This era of massively available materials, chemicals, and perhaps novel “lego-like” building blocks for these remaining human senses is increasing becoming easily manufactured, accessible, and affordable; providing opportunities to create these basic ingredients/building blocks to be combined in exponential ways for an explosion of novel sensory perceptions for an extension of the human experience, in which currently humans typically only obtain through a handful potentially harmful narcotics/drugs.
After these remaining senses become “whored out”; ie. perceptual saturation; I would argue that mental/cognitive interoception (ie. the sensing of one’s own mind, consciousness, existence) would be the final frontier.
E-mail: varman.mahendrarajah@gmail.com